This is a social media campaign I created with my teammate Dean Flaat for a Opel, in a briefing for Studio M. The briefing called for a humorous and bold way to introduce the Rocks-e on social media.
Life is good in the Netherlands...
Our country is one of the happiest and wealthiest countries in the world. We have great healthcare and have a great quality of life.
But us dutchies are very good at complaining.
We will always find something to complain about.
So why are we complaining so much when in fact we have it really good here in the Netherlands?
Can't we all just take it easy?
That's where we come in.
The Rocks-e makes your life just that much easier.
But we do it with a wink...
Why make things harder for yourself?
With a good dose of humor and absurdity we will show all the ways in which people make their life just that much easier.
But then we will go a step further: people lose themselves in the ease